How can we help with our auto industry research?

• The guideline of our auto research team is to provide problem-oriented solutions.
• By effectively integrating research methods, data analysis and our marketing knowledge, we can provide you with feasible marketing programs that have strong theoretical basis and can be executed immediately.
• Guided by the concept of problem-oriented solutions, we provide accurate information that helps you reduce risk by making sound judgments.

What are the features of our auto industry research?

We offer clients with a full range of research and consultancy service across such 5 stages as new model development, new model launch, consumer choice, purchase and after-sale service, and helps develop strong brand strategies and effective implementation plans.

• Development of new car model: concept testing, model testing, price testing, appearance testing, performance testing
• Launch of new model: market positioning research, communication strategy research, pricing strategy research, competitive research
• Consumer choice: consumer behavior and attitudes, brand image, communication effectiveness evaluation, consumer characteristics
• Consumer purchase: dealer satisfaction, diagnosis of effectiveness of dealers' promotional campaigns.
• After-sale service: new car user research, consumer satisfaction research.

Who have been benefited from our research service in auto industry?

Typical research projects we have conducted in auto industry:

• Mystery Customer of a car dealer
• Consumer satisfaction and demand research on a car company
• Corporate parent brand and sub-brand architecture research on a car company
• After-sale service system research on a car company
• Research on high-end customers' demand for value-added services of a car company
• Research on service enhancement strategy of a car company (finance, second-hand car, insurance, leasing)
• Research on the management and operation of a car company's member club
• Study on the demand of potential consumers for family sedans

Read Product Innovation Research to learn a detailed case study

How can we help with our 3C, IT & Internet industry research?

• For consumer demand and product development: effectively explore consumers' demand and give consumers opportunities to participate in the design process
• For the launch, purchase and after-sale service of new products: minimize obstacles for your company and win more loyal consumers for your brand
• For consumer choice: find a better means of consumer communication
• For the overall brand: explore how consumers perceive your brand and how to better understand consumer behavior and demands; understand how to leverage the latest technological development for your brand development

We provide clients with a full range of product research and consultancy services covering such 5 stages as consumer needs exploration, new product development, new product launch, consumer choice, purchase and after-sale service, and helps develop strong brand strategies and effective implementation plans in 3C, IT & Internet industry.

What are the features of our 3C, IT & Internet industry research?

• By establishing a community of loyal consumers, our product managers and sales staff can engage more directly with consumers, provide one-stop service to them and encourage them to participate in the company's development. By doing so, we maximize the value of marketing research.
• By effectively integrating research methods, data analysis and our marketing knowledge, we can provide you with feasible marketing programs that have strong theoretical basis and can be executed immediately.
• Guided by the concept of problem-oriented solutions, we provide accurate information that helps you reduce risk by making sound judgments.

Who have been benefited from our research service in 3C, IT & Internet industry?

Typical research projects we have conducted in 3C, IT & Internet industry:

• Appearance testing on a double-door fridge
• Consumer demand research on small household appliances
• Segmentation research on smart phone users
• Competitive research on white goods brands
• Function and design research of an air-conditioner
• Consumer satisfaction research in household appliance industry
• User experience Research on a water heater
• Product placement testing on a soybean milk maker
• Branding research on a video website
• User experience Research on client-side of a video website
• User experience research on an E-commerce website
• ...

Read Plan Your Marketing Better to learn a detailed case study

How can we help with our FMCG industry research?

• In-depth Industry Insight Research: market observatory and competitive research, market entry assessment, market segmentation and positioning
• In-depth consumer insight research: Usage and Attitude (U&A) Research, consumers' values and life styles
• Product innovation research: benefits of products/service, product positioning, products/service concept testing, package testing, product name/icon/slogan testing, flavor testing, product placement testing, product/service improvement and upgrade
• Marketing planning research: pricing research for new product, price adjustment research, copy test, celebrity endorsement test, advertising pre-testing, advertising effectiveness study, promotion/ campaign effectiveness study, research on crisis communication
• Branding research: brand health index, image, core value and positioning, brand extension, logo testing

What are the features of our FMCG industry research?

• Our experts have nearly 10 years of experience in FMCG research and marketing consultancy, covering a wide range of products, such as food, beverage, home and personal care.
• We gain reputation from our in-depth data analysis and constructive advices for developing competitiveness. We have helped many FMCG companies develop new product concepts and increase brand value.
• Our research covers the whole life-cycle. No matter which stage your brand or product is at, we will provide you with the most customized research tools.

Who have been benefited from our research service in FMCG industry?

Typical research projects we have conducted in FMCG industry:

• Consumer UA research in dairy industry
• Brand tracking in beverage industry (2010-2013)
• Tests of concept, flavor, package, price and copy of products
• Focus groups exploring demands for different types of products
• ...

Read Understand Your Industry to learn a detailed case study

How can we help with our luxury industry research?

• We help you understand high-end market by analyzing the psychology, life style and consumption of up-market consumers. We also explore consumers' individual demands, and enhance advertising effectiveness of mainstream media in promoting high-end brands.
• Our research covers the following areas: Industry analysis, competitive research, industry consumption structure research, channel analysis, brand image, consumer attitude, consumer behavior, consumer satisfaction, product testing, media usage and life style.

What are the features of our luxury industry research?

• With expertise in luxury brand management and marketing, our luxury industry research team helps luxury companies better understand demand of the wealthy class for luxury goods. We also provide strategic support to luxury brands, media industry and advertising companies.
• Our luxury goods research covers a wide range of high-end brands of watches, jewelry, garment, perfume, luggage bags, and shoes.

Who have been benefited from our research service in luxury industry?

Typical research projects we have conducted in luxury industry:

• Purchase decision-making research on a high-end men's watch
• Consumer demand research on high-end men's watches
• Concept testing of a perfume product
• Package testing of a diamond necklace
• Life-style and value research on up-market consumer
• ...

Read Plan Your Marketing Better to learn a detailed case study

How can we help with our cosmetic industry research?

• What are the characteristics of consumption in cosmetics market? What are the implications for your marketing campaign? We provide in-depth industry insight research covering market observatory and competition research, market entry assessment, market segmentation and positioning.
• How should a brand market its products according to an effective segmentation of its cosmetic consumers? We provide in-depth consumer insight research, including Usage and Attitude (U&A) and research on consumers' values and life styles.
• What are consumers' demands for specific products? How to meet these demands? We provide product innovation research in the following areas: benefits of products/service, product positioning, products/service concept testing, package testing, product name/icon/slogan testing, flavor testing, product placement testing, product/service improvement and upgrade
• How to survive and thrive in the fierce market competition? We provide marketing planning research, which covers pricing research for new product, price adjustment research, copy test, celebrity endorsement test, advertising pre-testing, advertising effectiveness study, promotion/ campaign effectiveness study, research on crisis communication.
• How to build consumer loyalty to a brand? We provide branding research including monitoring of brand health index, image research, core value and positioning, brand stretching, logo testing

What are the features of our cosmetics industry research?

• Our experts have rich experience in cosmetic research and marketing consultancy covering a wide range of products.
• Our research covers the whole life-cycle. No matter which stage your brand or product is at, we will provide you with the most customized research tools.

Who have been benefited from our research service in cosmetic industry?

Typical research projects we have conducted in cosmetic industry:

• Industry research on cosmetics in tier 2-3 cities of China
• Consumer segmentation of a cosmetics brand
• Product placement research on a cosmetic product
• Consumer demand research on a makeup remover
• Package testing of a BB cream
• ...

Read Understand Your Consumers to learn a detailed case study

How can we help with our clothing industry research?

• Market Environment Research: solutions for market entry, market positioning and marketing strategies
• Product service research: solution for product design
• Branding research: to identify branding problems, build brand image and formulate branding strategies
• Pricing research: to solve pricing problems
• Distribution channel research: to remove obstacles in channel development (both online and offline), evaluate marketing effects and handle relationship with the distributors.
• Promotion research: to select the spokesperson, pre-test the advertisement and evaluate the advertising effect
• Brand-Consumer relationship research: to understand consumers better and upgrade user experience.

What are the features of our clothing industry research?

• We cover six market segments: formal dress/business attire, leisure wear, fashion wear, sportswear, outdoor wear and kids wear.
• In addition to consumer research, we conduct in-depth analysis of online clothes shopping behavior and brand reputation by integrating big data.

Who have been benefited from our research service in clothing industry?

Typical research projects we have conducted in clothing industry:

• Branding strategy research for a brand company
• U&A research on women's clothing market
• Distribution channel research for a brand company
• Market performance research on a brand company's sportswear.
• U&A research on men's leisure wear
• Market segmentation for sportswear
• Spokesman research for a brand company
• Market demand research on kids' clothing
• U&A research on underwear
• ...

Read Branding Research to learn a detailed case study